REVIEW: Milani Color Fetish Hydrating Lip Stains

Lip stains are one makeup product that are very hit or miss for me… and they mostly miss. It’s hard to find one that checks all the boxes, but the new Milani Color Fetish Hydrating Lip Stains come pretty darn close to perfect for me.

There are six shades in this new line, mostly mid-toned pinks and reds. The formula is cruelty free and vegan, contains hyaluronic acid and plant-derived squalane, and claims up to 8 hours of wear, hydration and comfort.
The consistency is somewhere in between a gel and a cream texture. It’s super lightweight and not sticky at all.

To apply, I suggest working in thin layers and building up the color. The Color Fetish Hydrating Lip Stains do, in fact, stain very quickly. My tip is to wipe off as much excess product back into the tube, and apply a thin sheer layer first to control where you’re putting the color. Then go in with a second layer for more color payoff. Two layers of this product gives you nearly the same pigmentation of a liquid lipstick.